How to Start a Dog Training Business in 2024

Calm obedient canines undergoing group dog training, learning how to start a dog training business

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Ever wondered what it takes to turn your knack for dog training into a full-blown career?

If you’re dreaming about making a living by teaching dogs new tricks, you’re in for a ride that’s more like a rollercoaster than a leisurely stroll in the park.

But let’s keep it real: diving into dog training as a business is not for those who think a cute Instagram account of their well-behaved dog qualifies them as a trainer. 

It’s a serious gig that involves more grit and less glam than you might think.

But for those with a genuine passion for transforming both dogs and their humans, this is the place to learn how to start a dog training business.

Before you start envisioning your dog training empire, let’s get real about what it takes to succeed, shall we?

Key Considerations Before Jumping In

So, you’re considering turning your dog training skills into a full-fledged business? That’s a commendable ambition, but let’s pump the brakes for a moment and consider what this really entails. It’s not all about teaching simple commands; there’s a lot more to chew on.

Experience is Crucial: If your experience with dogs extends to watching YouTube tutorials or teaching your pet a few tricks, you might want to reconsider. Effective training involves understanding complex animal behaviors and knowing how to address them. Gaining experience through mentorship and extensive hands-on experience is invaluable.

Human Training Included: Dog training is as much about training the owner as it is about training their dog. You’ll find that shaping human behavior is often the larger part of the job. So, if you’re not ready for a hefty dose of human interaction, this might not be the right path for you.

Administrative Work Awaits: Running your own business means you’re also signing up for the behind-the-scenes work—bookkeeping, scheduling, and marketing. It’s not all playing fetch in the park; there’s real office work to be done.

Prepare for the Messy Moments: Here’s the dirty truth—dog training can be a messy job. From dealing with accidents during training sessions to the occasional mud bath, it’s not always a clean job. You’ll need to be okay with cleaning up and moving on.

Passion is Key: This career isn’t for those looking for an easy paycheck. Success in dog training comes from a genuine passion for making a difference in the lives of pets and their owners. It’s challenging work, but for the right person, it’s incredibly rewarding.

The owner trains the Rottweiler on an evening walk

How to Become a Dog Trainer

So, you’re still here, huh?

That means you might have the grit and maybe just a bit of the madness required to dive into the dog training business. Good for you!

But let’s get something straight: this path requires dedication, a willingness to learn, and, yes, a lot of hands-on experience with dogs.

Learn Before You Leap

The dog training industry might not have a strict regulatory body, but don’t let that fool you into thinking anyone can declare themselves a trainer after watching a few online videos. True expertise comes from a deep understanding of dog behavior, learning theories, and lots of practical experience.

Formal Education

While not mandatory, attending dog training schools can fast-track your learning. These programs can be pricey but packed with valuable information and practical experiences. However, many successful dog trainers have paved their way without formal schooling.

Gaining Experience

Here are some excellent ways to gain experience outside of formal education (which you should also do whether you attend a school or not):

  • Family and Friends: Start with training dogs of people you know. It’s free, and Fluffy’s failures are less likely to land you a poor review with strangers.
  • Volunteer: Start dog walking and training at animal shelters or rescues for free. It’s a win-win: you gain experience, and the dogs become more adoptable.
  • Apprenticeship: Shadow a seasoned dog trainer. This is priceless and something every dog trainer should experience in their early career.
  • Work in a Doggy Daycare: Immersing yourself in a world of dogs daily helps you learn canine body language and behavior firsthand.
  • Diversify: Consider positions in facilities offering a range of services. Exposure to grooming, daycare, and boarding provides a well-rounded understanding of dog care.

Jumping into this type of business without the proper experience is like trying to fly a plane after watching a YouTube tutorial. Spoiler alert: it won’t end well.

Immerse yourself with knowledge and experience, and you’ll be on your way to becoming a versatile dog trainer with well-rounded training techniques who can actually make a difference.

Funny dog using a laptop at home

How to Start a Dog Training Business

With a solid foundation in dog training under your belt, it’s time to turn that expertise into a thriving business. Here’s how you can transition from a dog trainer to a thriving small business owner:

Create a Dog Training Business Plan

Crafting a detailed business plan is your first step. It’s your roadmap, guiding you from where you are now to where you want to be.

  • Identify Your Niche: Specialization in dog training services can set you apart. Whether it’s puppy training, basic obedience, or behavior modification, pinpoint your strengths and market needs.
  • Define Your Services: Decide how you’ll deliver your expertise. Options include one-on-one in-home sessions, group classes at a local park, or a more intensive board-and-train program. Each has its pros and cons, so consider what aligns best with your skills and customer needs.

Lay the Legal Groundwork

  • Register Your Business: Choosing the right business structure (e.g., sole proprietorship, LLC) affects everything from taxes to your personal liability. It’s worth consulting a CPA to find the best fit for your situation.
  • Get Licensed and Insured: Check local regulations to ensure you have the necessary business licenses. Business insurance – particularly insurance for professional dog trainers – is non-negotiable; it protects you, the dogs, and their owners.

Setting Up Shop

  • Find Your Space: Depending on your services, you might need a physical location. Even if you’re starting with in-home visits, consider where you might host group classes or board dogs in the future.
  • Draft Contracts: Clear, professional contracts are crucial. They outline your services, prices, and what you and the client can expect from each other.

Marketing: Spread the Word

  • Build a Website: Your digital storefront should be inviting and informative. Include your services, background, and how clients can reach you.
  • Embrace Social Media: Platforms like Instagram and Facebook are great for connecting with potential clients and showcasing your successes.
  • Network: Establish relationships with local pet businesses and vets. Referrals are gold in this industry.
  • Referral Program: Happy clients are likely to spread the word. A referral program can encourage this, helping your business grow organically.

Starting your own dog training business is both exciting and demanding. But for those passionate about making a difference in the lives of dogs and their owners, it can be a deeply rewarding career.

Is Dog Training Profitable?

So, you’re geared up, ready to turn your passion for dogs into a profitable business. But the million-dollar question remains: Can you actually make a living out of dog training? The short answer is yes. According to IBIS World, the dog training industry reached $287.2 Million in 2023. But like any business, you need to keep the following in mind:

Crunching the Numbers

Dog training can indeed be a lucrative career, especially as pet ownership continues to rise and owners are more willing than ever to invest in their dogs’ well-being. However, like any business, profitability hinges on several factors:

  • Pricing Strategy: Your rates should reflect your expertise, costs, and the market demand. Research what other trainers in your area are charging and position your services accordingly.
  • Specialization: Offering specialized training services, such as behavior modification or service dog training, can command higher fees. However, these often require additional expertise and experience.
  • Operating Costs: From renting a training space to purchasing insurance and marketing your business, initial and ongoing costs can eat into your profits. Effective financial management is key to keeping your business in the green.
  • Time Management: Especially if you’re starting solo, your income is directly tied to how many clients you can realistically serve. Efficient scheduling and potentially expanding your offerings can help maximize your earnings.

Beyond the Session Fees

Profitability in dog training isn’t just about what you charge per session. Here are additional revenue streams and considerations:

  • Group Classes vs. Private Sessions: Group classes can be more time-efficient and profitable, especially for basic obedience training. Private sessions, while priced higher, require more of your time.
  • Additional Services: Expanding your services to include puppy socialization classes, workshops for dog owners, or even online courses can provide extra income streams.
  • Product Sales: Selling training-related products, from treat pouches to clickers, can boost your profits. Partnering with pet product companies for affiliate sales is another avenue to explore.

Managing Expenses

Remember, profitability also depends on how well you manage your expenses. Keeping overhead low, especially in the early days, can make a significant difference. As your business grows, reinvesting profits wisely – in marketing, additional staff, or better equipment – can help scale your business and increase earnings.

The Bottom Line

Yes, running a dog training business can be a profitable endeavor, but it’s not without its challenges. Success requires a combination of dog training expertise, savvy business practices, and a dedication to ongoing learning and adaptation. With the right approach, dog training can not only fulfill your passion for working with animals but also provide a comfortable living.


Learning how to start a dog training business is both an exciting and challenging venture. It’s a path that requires not just a passion for dogs but also a solid understanding of their behavior, a knack for teaching, and the entrepreneurial spirit to turn your skills into a sustainable business.

We’ve walked through the essentials, from understanding the importance of gaining experience and choosing your niche to laying the legal groundwork and marketing your services. Remember, success in dog training goes beyond just the sessions with dogs—it’s about building relationships with their owners, managing your business effectively, and continuously learning and adapting to new methods and practices.

Dog training is indeed a profitable field, provided you’re ready to tackle the administrative tasks, manage expenses wisely, and constantly look for ways to expand your services and reach. It’s not just about making dogs sit or stay; it’s about creating lasting changes that improve the lives of pets and their owners.

As you take the leap and open a business, keep in mind that it’s okay to start small and grow over time. Every successful dog trainer started somewhere, and with dedication, hard work, and a bit of creativity, you too can build a thriving dog training business.

And if you’re looking for an extra edge in navigating the business side of things, I’m here to help. With expertise in business coaching for dog trainers, I can provide the guidance and support you need to make your dog training business a success.

Together, we can turn your passion for dogs into a profitable and fulfilling career.

Get in Touch

Ready to take the leap? Let’s make a positive impact on the world, one well-trained dog at a time.

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